Babyboomers Back to Dating Turn to Favorite Facial Procedures to Up Their Game

You’re never too old to reinvent yourself. Whether you’re thinking of changing your career or re-energizing your romantic life, overhauling your look – and your mindset – can help you take the next step.

For baby boomers re-entering the dating scene, cosmetic procedures often provide an integral confidence boost that makes it easier to network with potential partners. According to the American Society of Plastic Surgeons, doctors performed 50,000 more cosmetic procedures on patients over 55 in 2018 than the previous year, and this trend shows no sign of slowing down.

What’s Driving the Popularity of Cosmetic Procedures Among Baby Boomers?

Baby boomers differ from the generations before them in one key area: They’ve experienced a very high rate of divorce, even in middle age. Since the 1990s, the number of baby boomers seeking divorce has doubled, going from five people out of every 1000 in 1990 to ten people out of every 1000 in 2015, according to the Pew Research Center. As a result, more older Americans are dating now than at possibly any other time in history.

The primary reason baby boomers decide to divorce also sheds some light on the increasing popularity of cosmetic procedures: most boomers divorce because they want the best possible life for themselves. With human life spans increasing every year, those born between 1946-1964 know they can expect to live another two to three decades, and they want to spend the second half of their lives with someone that truly makes them happy. “What’s pushing gray divorce is people are living longer and they feel more entitled to living fully,” says Lili Vasileff, president of Divorce and Money Matters. “They’ve contributed to raising children, they want an emotional journey, it’s their time now.” Boomers are, in other words, embracing change; altering their appearance is a natural extension of their vitality.

During the same time period that relationship dynamics have been changing for those over 55, cosmetic procedures have become much safer. Today, older people have access to a range of minimally invasive treatments, including BOTOX® injections, dermal fillers, Ultherapy skin tightening, and numerous “mini lifts,” like the Silhouette InstaLift. Unlike surgery, many minimally invasive treatments can be performed on patients with mild cardiovascular disease and other common age-related health conditions because they don’t require the use of general anesthesia. These procedures also produce immediate results with very little downtime, making them ideal for mature adults who want to jump back into dating quickly.

Surgery has become safer and more precise, too. Modern facelift methods avoid heavily scarring or distorting the skin; instead, they gently adjust the patient’s facial muscles for a naturally rejuvenated look. Better infection control and the widespread availability of experienced, board-certified plastic surgeons have further reduced complications following cosmetic surgery.

Learn More About the Best Cosmetic Procedures for Baby Boomers

Today, it’s possible for patients of all ages to find cosmetic treatments that will work for them. If you’re one of the many baby boomers hoping to start dating again, our experts can help you find safe, effective ways to look your best. For more information, contact the Ritacca Laser Center in Vernon Hills at 847-367-8815.